Pitt at the construction site for the Oscar Niemeyer Cultural Centre. Photo by Centro Niemeyer/Reuters/Landov
If you had told me at the outset of my architecture education/career that I would one day be writing about Brad Pitt on an architecture blog, I would have sworn you had lost your mind. And even now, despite that I have already typed the man’s name out and committed him irrevocably to this post, I insist this isn’t about Mr. Pitt. What really is the issue surrounding grumbling comments — there are positive positions as well — on websites about Pitt’s interest in architecture and, perhaps more importantly, his access to high profile people, places, and events within the architecture scene is the attention he has received from the media. It’s fair to assume that practicing architects and architecture students may feel slighted, but the culpability for this level of insecurity can hardly be levied at Pitt.
No, this isn’t about Pitt at all. It’s about architecture and the people that practice it. In a previous post, I discussed the lack of public outreach, both from key figures and the profession as a whole, through a satyrical scenario in which Peter Eisenman appears as a guest on David Letterman’s show. Seriously, why shouldn’t a high profile architect appear on late night television next to actors, musicians, and yes, even politicians? Ask any layperson who their favorite architect is and you’re likely to get one of two responses; it is usually Frank Lloyd Wright, or they don’t have one! Furthermore, common anecdotal knowledge suggests that very few houses are designed by an architect in this country and that most people are more likely to pick up one of those glossy house plan books in the check-out line before calling an architect. Is it any surprise that the convenience offered by these house plan books is situated next to the latest People magazine featuring Pitt on the cover? In other words, it isn’t the actor, silly, it’s the culture! And, it’s a culture that we architects have to accept some culpability for and stop complaining about one man’s success and the opportunities it has provided him.
Fortunately, I do believe the public perception of architects is changing, but not because Pitt is single-handedly ushering architecture into the spotlight of the public’s consciousness, though on some level he is. No, the more meaningful focus on architecture and urban design is happening as a result of technological advances, social media, sustainability, and rise of design oriented charitable organizations (of which Pitt’s Make It Right Foundation is just one example). It’s really an exciting time to be involved in architecture, despite the current effects of an economic sabotage orchestrated some time back. Now more than ever, architects have tools at their fingertips, literally, that can radically change the cultural perception of architecture as an old rich white man’s career to one that is more diverse, relevant, and accessible. It is easier to connect, share, and discover architecture and design more than it ever has been.
I don’t hold a grudge against Pitt’s architectural interests, good for him. As for me, I like to cook, and have reason to believe I’m pretty damn good at it, but I’m not a professional chef. However, if i were in a position — with the money, time, and recognition — similar to that of Pitt, there’s a high probability that I would develop a culinary pursuit of some form or another. Why? Well, because I’m interested in the subject, dammit, and that’s good enough. Everyone’s life is big enough to include a multitude of interests and passions, including Pitt’s. And so with this post, I set aside any peripheral interest in the matter as framed by the media and set to work on my own interests in architecture.
































